Marketing

• Asia Pacific Journal of Marketing and Logistics
• Australasian Marketing Journal
• Consumption Markets and Culture
• Electronic Commerce Research and Applications
• Electronic Markets
• European Journal of Marketing
• Industrial Marketing Management
• International Marketing Review
• International Journal of Advertising
• International Journal of Consumer Studies
• International Journal of Market Research
• International Journal of Research in Marketing
• Journal of Advertising
• Journal of Advertising Research
• Journal of Brand Management
• Journal of Business and Industrial Marketing
• Journal of Consumer Culture
• Journal of Consumer Marketing
• Journal of Consumer Psychology
• Journal of Consumer Research
• Journal of Destination Marketing and Management
• Journal of Fashion Marketing and Management
• Journal of Global Fashion Marketing
• Journal of Global Marketing
• Journal of Hospitality Marketing and Management
• Journal of Interactive Advertising
• Journal of Interactive Marketing
• Journal of International Consumer Marketing
• Journal of International Marketing
• Journal of Marketing
• Journal of Marketing Analytics
• Journal of Marketing Communications
• Journal of Marketing Education
• Journal of Marketing Management
• Journal of Marketing Research
• Journal of Political Marketing
• Journal of Personal Selling and Sales Management
• Journal of Product and Brand Management
• Journal of Product Innovation Management
• Journal of Public Policy and Marketing
• Journal of Research in Interactive Marketing
• Journal of Retailing
• Journal of Retailing and Consumer Services
• Journal of Services Marketing
• Journal of Strategic Marketing
• Journal of the Academy of Marketing Science
• Journal of the Association for Consumer Research
• Journal of Travel and Tourism Marketing
• Marketing Letters
• Marketing Science
• Marketing Theory
• Psychology and Marketing
• Quantitative Marketing and Economics
• Service Science
• Spanish Journal of Marketing-Esic

• Academy of Management Perspectives
• ACM Transactions on Economics and Computation
• Administration and Society
• American Review of Public Administration
• AMS Review
• Annals of Tourism Research
• Annals of Tourism Research Empirical Insights
• British Journal of Management
• BRQ Business Research Quarterly
• Business Horizons
• Communication Research and Practice
• European Journal of Management and Business Economics
• European Research on Management and Business Economics
• Governance
• Information and Management
• International Business Review
• International Journal of Design
• International Journal of Hospitality Management
• International Journal of Contemporary Hospitality Management
• International Journal of Information Management
• International Journal of Retail and Distribution Management
• International Journal of Reviews Management
• Journal of Business Research
• Journal of Entrepreneurship in Emerging Economies
• Journal of Innovation and Knowledge
• Journal of Public Administration Research and Theory
• Journal of Purchasing and Supply Management
• Journal of Supply Chain Management
• Journal of the Operational Research Society
• Journal of World Business
• Management Letters
• Public Administration Review
• Public Relations Inquiry
• Public Relations Review
• Review of Managerial Science
• South Asian Journal of Business Studies
• Sport Management Review
• Tourism Management

La sección de Marketing concede un premio al mejor trabajo sobre marketing enviado al Congreso anual de ACEDE. A continuación, se detallan los trabajos premiados y finalistas en los distintos congresos de ACEDE.

XXXIII Congreso Internacional ACEDE 2024

Premio:

• Título: Cómo influye el tipo de industria en los efectos de la innovación de servicios orientada a la sostenibilidad.
  Autores: Marín García, Antonio; Gil Saura, Irene; Ruiz Molina, Maria Eugenia; Moise, Mihaela Simona.

Finalistas:

• Título: Institutional context and e-commerce in small agrifood producers.
  Autores: López Bayón, Susana; Santos Vijande, Mª Leticia; Solís Rodríguez, Vanesa.

XXXII Congreso Internacional ACEDE 2023

Premio:

• Cambra Fierro, Jesús; Gao, Lily Xuehui; Melero Polo, Iguácel: Improving firm growth through the recency, peak, and trend effects of customer experience.

Finalistas:

• Huertas Garcia, Rubén; Forgas Coll, Santiago; Sáez Ortuño, Laura; Palau Saumell, Ramón: ¿Cómo se valora la experiencia de ser atendido por un robot social?
• Castro-Lopez, Adrian; Entrialgo, Montserrat; Liao, Ching T.; Santos-Vijande, María Leticia: Antecedents and consequences of circular innovation.

XXXI Congreso Internacional ACEDE 2022

Premio:

• Jesús Cambra Fierro, Lia Patrício, Yolanda Polo Redondo, Andreea Trifu: Moments of truth and their impact on profitability and behavioral customer outcomes: A longitudinal studyin a B2B services context.

Finalistas:

• Arturo Molina Collado, Mª Leticia Santos Vijande, Mar Gómez Rico: AApps de salud en el siglo xxi: cómo desarrollar la fidelización del cliente.
• John vara prasad Ravi, Ramon Palau Saumell, Jan Hinrich Meyer, Felix Friederich Thomas: Voice assistants in different usage contexts: which factors matter in simple and complex applications?

XXX Congreso Internacional ACEDE 2020

Premio:

• Cambra Fierro, Jesús; Gao, Lily Xuehui; Melero Polo, Iguáce; Trifu, Andreeatulo: The unique role of customer experience variability and market turbulence in customer retention.

Finalistas:

• Lucia-Palacios, Laura; Pérez López, Raúl: The effects of autonomy on user’s experience. Does the type of use matter?
• Moliner Tena, Miguel Ángel; Monferrer Tirado, Diego; Estrada Guillén, Marta: El engagement y la lealtad del cliente en el sector bancario minorista.

XXIX Congreso Internacional ACEDE 2019

Premio:

• López Sánchez José Ángel; Santos Vijande  María Leticia; Pérez López  Susana: Cultura innovadora, capacidades de marketing y ambidestreza en la empresa innovadora.

Finalistas:

• Mínguez Penalva Ana; Sesé Oliván F. Javier: Integrating social norms and recognition in charitable giving campaings.

XXVIII Congreso Internacional ACEDE 2018

Premio:

• Pablo Antonio Muñoz-Gallego, Marta Nieto-García, Oscar González-Benito: Exploring the effect of self-presentations on performance in the sharing economy.

Finalistas:

• Carmen Antón Martín, Carmen Camarero Izquierdo, Paula Fernández Páez, Elena Martín Guerra: Duración y anticipación de la visita a un museo: respuesta consciente e inconsciente del visitante.
• María José Gómez Aguilella, Miguel Ángel Moliner Tena, Juan Carlos Fandós Roig: Engagement del turista y user-generated content (ugc) en un destino turístico familiar.
• Chanthaly S.Phabmixay S.Phabmixay, Ana Isabel Rodríguez Escudero, Javier Rodríguez Pinto: Los recursos humanos de la empresa y la percepción de justicia del consumidor en un contexto de queja.
• Jesús Cambra Fierro, Iguácel Melero Polo, F. Javier Sese: Relationship quality and value co-creation: implications for customer management.

XXVII Congreso Internacional ACEDE 2017

Premio:

• Diego Monferrer Tirado, Marta Estrada Guillén, Miguel Angel Moliner Tena: Ambidexterity as a key factor in leaving the crisis behind: An application in the field of bank branches.

Finalistas:

• Rebeca Cordero Gutiérrez, Eva Lahuerta Otero: Factores determinantes de la popularidad y difusión de los tuits. Un estudio comparativo entre marcas.
• Laura Lucía Palacios, Raúl Pérez López, Yolanda Pérez Redondo: Analysing shop assistants’ effectiveness to influence retail customer experience: Situational and customer-related factors.

XXVI Congreso Internacional ACEDE 2016

Premio:

• Miguel Angel Moliner Tena, Juan Carlos Fandos Roig, Diego Monferrer Tirado, Marta Estrada Guillén: Crisis de la entidad, efecto halo y lealtad.

Finalistas:

• Jorge Matute Vallejo, Iguácel Melero Polo: Evaluating the success of online business simulation games: an extended technology acceptance model with enjoyment, flow experience and personal innovativeness.
• Mª Leticia Santos Vijande, José Ángel López Sánchez: Interacciones entre factores clave de éxito de la innovación de servicio: efectos en los resultados externos e internos de las empresas SEIC.

XXV Congreso Internacional ACEDE 2015

Premio:

• Primitiva Pascual Fernández, José Ángel López Sánchez, Javier Reynoso y María Leticia Santos Vijande: “Implicaciones de la cultura innovadora y la orientación al mercado en el valor añadido y los resultados de los nuevos servicios hoteleros.

Finalistas:

• Laura Lucia Palacios, Raúl Pérez López, Yolanda Polo Redondo: “The impact of social factors on customer experience response and satisfaction: evidence from a mall setting”.
• Jesús Cambra Fierro, Iguácel Melero Polo, F. Javier Sesé Oliván, Jenny Van Doorn: “Customer-firm interactions and the path to profitability: a chain of effects model”.
• Primitiva Pascual Fernández, José Ángel López Sánchez, Javier Reynoso, María Leticia Santos Vijande: “Implicaciones de la cultura innovadora y la orientación al mercado en el valor añadido y los resultados de los nuevos servicios hoteleros”.

XXIV Congreso Internacional ACEDE 2014

Premio:

• Jorge Matute Vallejo, Yolanda Polo Redondo, Ana Utrillas Acerete: Las características del boca a oído electrónico y su influencia en la intención de recompra online.

Finalistas:

• Marta Estrada Guillén, Diego Monferrer Tirado, Miguel Ángel Moliner Tena, Juan Carlos Fandos Roig, Javier Sánchez García: Calidad de servicio y calidad de la relación en contexto de crisis: el caso de las entidades financieras españolas.
• Laura Lucia Palacios, Raúl Pérez López, Yolanda Polo Redondo: New it systems usage: cognitive and unconcisious mechanisms.